When someone has helped shape how music meets technology, you listen.
When that person joins Magic, you vibe.
We’re thrilled to welcome Vincent Birbès, former Vice President Digital at Sony Music, to the Magic team. With more than 25 years in the music business, Vincent has lived every era of the industry, from vinyl to streaming, from label leadership to digital innovation.
At Sony Music, he built and led new digital and innovation business units, helping redefine how a legendary major label could thrive in the age of disruption. His work at Fimalac Entertainment extended that vision even further, connecting with live events, creators, and entertainment communities worldwide.
Now, Vincent brings that experience and energy to Magic.
Why Magic? In Vincent’s Words
I’ve lived the artist journey and the label journey, so I know the pain, the potential, and the missing link between creators and their fans.
I’ve built, scaled and connected data, audience development, new business models and digital platforms, so I understand how to enable creators and innovation at scale.
And I’ve forged relationships across creators, labels, events, investors and tech, so I can bring together the right people, ideas and resources to make something new happen.
For Vincent, the excitement lies at the crossroads of artists, creators, and innovation, and that’s exactly where Magic lives.
Magic is not just another tool, it’s a new model: giving artists back the connection the digital world took from them; enabling fans to become participants, not just consumers; and opening new ways to monetise engagement, build community and empower creators.
A Perfect Match
Magic was built for this moment; when creators want to own their future, and fans want to feel part of it.
Vincent’s journey embodies that mission.
He’s joining us to accelerate what we believe in:
- Turning fandom into action.
- Bringing creators and fans out of the feed and into the world.
- Making every connection meaningful, playful, and real.
“In short,” Vincent says, “Magic is the perfect link between where I’ve been, what I believe in and where I’m headed next.”
Vibe On
At Magic, we’re reimagining what it means to be a fan, and what it means to be a creator.
Vincent’s arrival amplifies that mission. Together, we’re building the next era of creative independence, where passion unlocks rewards and the vibe never stops.
Welcome to the team, Vincent. Let’s make some Magic.