The Next Social Graph: Built on What You Love
How Magic Is Powering the Passion Generation?
The next social graph isn’t based on who you know, it’s built on what you love.
We’re entering an era where passion, not proximity, defines identity.
And for artists, creators, and fans, this changes everything.
1. Identity Is Now Built Around Passion, Not Geography
Thesis: People used to form identities around where they lived or worked; today, they form identity through what they love.
Key angles:
- Gen Z and Gen Alpha define themselves through interests (music scenes, creators, fandoms, games, niche aesthetics).
- “Belonging” is increasingly digital-first, hobby-first.
- Fandom is not a side interest anymore; it’s the core of modern identity.
Implication for Magic:
Magic isn’t just a social app, it’s an identity platform that organizes people by shared passion. It’s where fans and creators meet around what defines them most deeply.
2. Fans Aren’t Audiences Anymore, They’re Micro-Communities
Thesis: Modern fandom is participatory. People want to belong, contribute, and be seen within interest-based groups.
Key angles:
- Fans don’t just want to consume; they want to collaborate.
- Small, tight-knit clusters matter more than mass audiences.
- Belonging grows when fans feel they co-own the culture.
Implication for Magic:
Magic builds tools for:
- Fan-to-fan connections
- Inner circles, squads, and supporter tiers
- Spaces where fans co-create culture with artists
Magic becomes the campfire, not the megaphone, the place where community is built, not broadcast.
3. Connection Now Begins With Shared Passion, Then Becomes Personal
Thesis: Passion is the entry point; friendship, loyalty, and emotional attachment follow.
Key angles:
- The fastest relationship builder today? Mutual obsession.
- Fandom acts as a social filter ; “we speak the same language.”
- Shared love → trust → emotional connection → lifetime value.
Implication for Magic:
Magic designs experiences that turn shared passion into real relationships:
- Icebreakers around mutual interests
- Matching through fandom moments
- Shared milestones and memories that deepen emotional ties
In Magic, fans don’t just follow, they find each other.
4. The Future of Community Is Hybrid: Digital Energy, Real-World Belonging
Thesis: Passion communities start online but crave real-world moments : concerts, meetups, pop-ups, shared rituals.
Key angles:
- Passion bridges the digital and physical worlds.
- Online hype fuels offline turnout, and vice versa.
- The brands that win connect both realms seamlessly.
Implication for Magic:
Magic powers this hybrid model through:
- IRL meetups and digital-to-physical fan moments
- Reputation and badges that live across online/offline spaces
- Shared challenges, rituals, and missions that unite fans everywhere
Magic isn’t a content platform, it’s a culture ignition system.